DockeryAIAI Search Intelligence

Tocharian OÜ
SEO & AI Search Visibility Report

Where tocharian.eu stands in Google search and in ChatGPT, Perplexity, and Google AI Overviews — measured against 150 real buyer queries, 20 tracked competitors, and a 9-dimension SEO + GEO technical audit.

August 23, 2026 tocharian.eu Limited public preview — built from public data only, not a paid baseline
Executive summary

The door is open. The room is nearly empty.
Nobody owns your buyers' questions yet.

18/100
SEO + AI readiness score
Grade F — 9-dimension audit
15
Times the brand was named
across 1350 live AI answers
12
Ghost citations
URL cited, brand never named
744
Competitor citations
in the same answers

The headline finding: your website is invisible to search and AI crawlers.

tocharian.eu serves 75 characters of readable text to a non-JavaScript crawler. The rendered page holds 10,452 characters. ChatGPT, Perplexity and Google's AI crawlers largely do not execute JavaScript, so nearly everything Tocharian says about itself is unreadable to them. It shows on both scoreboards: 1 Google keyword ranking, 4 backlinks, and the brand named in 15 of 1,350 AI answers, every one of them for Splunk-to-Elastic migration or the Kibana MCP server, the two things the engines can find on GitHub rather than on the site. Access itself is perfect: all 15 AI bots allowed, flawless Core Web Vitals. The door is wide open; the room reads as empty.

17%
of all competitor citations go to one domain
bigdataboutique.com — 124 citations across these answers
150
buyer questions already being asked
real demand across 8 themes Tocharian OÜ should own
90 days
to be competing in these answers
measured against this exact query set

Here is the opportunity in one paragraph. Nobody owns the answers to Tocharian's buyer questions. The most-cited tracked rival appears in 124 of 1,350 answers, under one in ten; the next three sit at 104, 72 and 69, and most of the field is under 50. Documentation and community sources fill the rest. That is a soft market. Tocharian already has what the winners lack: genuine senior expertise, a real product (AttackTrace), and an open-source MCP portfolio that buyers search for by name. What it does not have is a web presence those engines can read, rank and cite. That is an infrastructure problem, not a credibility problem.

That is exactly the gap DockeryAI closes: we make the site fully readable to search and AI crawlers, build the revenue and product keywords below as pages engineered to rank on Google and be cited by ChatGPT, Perplexity and AI Overviews, and grow the authority signals both systems trust. Then we re-measure this same 150-query set so the movement is provable. For a brand starting at 15 named answers against a field this thin, early wins come fast.

Scorecard

SEO + AI search scorecard

Nine dimensions across the two games that share one foundation: classic SEO (rankings, authority, technical health) and GEO — generative engine optimization, the work of being cited by AI answers.

18
Grade F
Semantic completeness GEO Critical8/100
How completely each page answers the question it exists for, in words an AI can lift straight into an answer. Complete pages get quoted; thin ones get skipped.
Citation readiness GEO Critical15/100
How easy your pages make it for an AI answer to cite you: clear facts, named sources, quotable statements and structured data. This is what turns a page into a reference.
Answer alignment GEO Critical10/100
How closely your content matches the real questions buyers ask search engines and AI assistants. If nothing on the site answers the question as asked, you never enter the answer.
Authority (E-E-A-T) SEO Critical12/100
The visible proof of experience, expertise, authority and trust: real authors, credentials, first-hand detail, honest sourcing. Google and AI systems lean on these signals to decide who to believe.
Topical authority SEO Critical10/100
Whether the site covers its subject deeply enough to read as a specialist rather than a site with one page on the topic. Depth across related pages lifts the ranking of every individual page.
Knowledge graph / entity SEO Critical30/100
Whether machines recognise the business as one clearly defined entity: consistent name and details, structured data, linked profiles. Weak entity signals leave you invisible even when the content is good.
Earned media SEO Critical3/100
Mentions, links and citations from other reputable sites. Search and AI both treat them as votes that separate established businesses from unknown ones.
Content freshness SEO Critical25/100
How recently pages were meaningfully updated. Stale dates suggest to every ranking system that the business may have moved on.
Technical foundation SEO Needs work62/100
The plumbing: speed, mobile behaviour, crawlability and structured data. If crawlers struggle here, nothing else on this card gets the chance to count.
100
Lighthouse performance
LCP 1.2s · CLS 0.0
15/15
AI crawlers allowed
GPTBot, ClaudeBot, PerplexityBot all welcome
75 chars
Fetchable text
vs 10,452 rendered — a 139× gap
1
Google keyword rankings
field leaders hold 14.7k+
0
Page-one keywords
non-branded, Google top 10
4
Backlinks
vs 44.2k across the field
0
Est. monthly organic traffic
field leader: 569.7k visits
Positioning — as we read it

Who we think you are

We built this profile from your public site alone — your copy, your structured data, your public footprint. It drives every query in this report. If we got something wrong, that conversation is exactly where a real engagement starts.

Tocharian OÜ is a senior Elastic engineering firm for enterprises past the deployment honeymoon — the operators of clusters that wobble at scale, SIEMs drowning in alerts, Splunk migrations that landed but never became production-ready, and AI/RAG prototypes stuck outside production. Four disciplines (platform, security/SIEM, observability, search & AI), the AttackTrace investigation workbench, and a maintained open-source MCP portfolio — sold as fixed-scope outcomes and hire-bridging engagements, with the customer kept in control.

Security / SOC lead

Runs Elastic Security or is leaving Splunk. Alert backlog is growing and there is no standard investigation process.

"Rules migrated, but alert quality dropped."

Platform / SRE lead

Owns a scaled Elastic estate. Fights instability, slowing queries, and a storage bill that climbs every quarter.

"Why is Elasticsearch so expensive?"

Search / AI engineering leader

Has RAG and agent prototypes that work — and can't safely reach production without permissions and auditing.

"How do we connect AI agents to Elasticsearch safely?"

Hiring engineering manager

Open Elasticsearch/SIEM/SRE roles, live deadlines. Needs senior capability now, not in six months.

"The project has already started."
The strategy this report is built on

8 themes your buyers already search

From your positioning we derived the buyer-problem themes Tocharian OÜ should own, then wrote 150 real long-tail queries the way your buyer personas actually phrase them — validated against live search demand and People-Also-Ask data. Every theme is a dual target: Google page-one rankings on the head terms, AI citations on the long tail. Same pages, both scoreboards.

19 queries
Splunk-to-Elastic migration
Brand named 9× · 120 competitor citations in these answers
23 queries
SIEM operations & detection quality
Brand named 0× · 15 competitor citations in these answers
28 queries
Cluster cost & performance
Brand named 0× · 123 competitor citations in these answers
24 queries
Enterprise search, RAG & MCP
Brand named 6× · 60 competitor citations in these answers
14 queries
AI security investigation
Brand named 0× · no tracked competitor dominates yet
12 queries
Observability
Brand named 0× · 29 competitor citations in these answers
14 queries
Hiring & engagement
Brand named 0× · 148 competitor citations in these answers
16 queries
Vendor selection
Brand named 0× · 249 competitor citations in these answers

Head keyword targets — real Google demand

US monthly search volume (Google Ads data). Each theme's page targets its head keywords for rankings; the long-tail questions below it are the AI-citation layer.

ThemeTarget keywordMonthly searchesCPC
Splunk-to-Elastic migrationsplunk vs elasticsearch260$24.33
splunk alternative50$35.85
splunk migration10
SIEM operations & detection qualityelastic siem720$6.97
elastic security720$7.28
detection engineering320$30.04
Cluster cost & performanceelasticsearch support210$7.74
elasticsearch cluster140$16.15
elasticsearch consulting70
Observabilityobservability platform1.6k$63.49
elastic apm480$6.45
elastic observability260$9.43
Enterprise search, RAG & MCPhybrid search320$17.60
enterprise search platform140
elasticsearch vector database90$7.31
AI security investigationsecurity copilot880$13.04
ai soc analyst110$140.45
soc automation110$156.83
Hiring & engagementelasticsearch consultant70
hire elasticsearch developer70$33.56
elasticsearch expert10
Vendor selectionelasticsearch services210
elastic partner30$14.06
elasticsearch managed services30

Head terms rank. Long tails get cited. Same pages.

Google ranks pages on the head keywords above; AI engines answer the long-tail questions below with citations. A theme owned end to end wins both scoreboards at once. Your open-source MCP portfolio and AttackTrace are genuine citation magnets; today they are invisible in your own web presence.

Keyword opportunity — scored, not just counted

Worldwide monthly searches and AI-answer volume, scored on intent, demand, winnability and trend, then held against the offer. The revenue lane is small and nearly uncontested: 21 must-target terms with difficulty under 15, each tied to a trigger a persona already has (a Splunk bill, a cluster cost spike, an alert backlog, an open role). The product lane is the surprise: 74,000 searches a month for MCP servers Tocharian already publishes, with no page on tocharian.eu for any of them.

29 terms
Revenue keywords
21 must-target · 17.0k searches · 357 AI answers / mo
21 terms
Found by name
0 must-target · 74.4k searches · 158 AI answers / mo
54 terms
Citation keywords
7 must-target · 600.7k searches · 6.5k AI answers / mo

Revenue keywords

Offer-matched and carrying a buying modifier. These become enquiries.

KeywordBandIntentSearches / moAI answers / moDifficultyCPC
opensearch vs elasticsearchmust-targetcommercial3.6k45$11.54
best mcp serversmust-targetcommercial3.6k4914$4.33
elasticsearch vs opensearchmust-targetcommercial1.6k45$12.35
elastic vs splunkmust-targetcommercial72010$20.13
splunk vs elasticmust-targetcommercial72010$20.13
elastic cloud pricingmust-targetcommercial72001$11.82
siem managed servicemust-targetcommercial48000$106.97
splunk pricingmust-targetcommercial1.0k1511$10.29
elasticsearch pricingmust-targetcommercial72028$6.08
splunk replacementmust-targetcommercial390771$13.44
elasticsearch upgrademust-targetcommercial32070$17.27
splunk alternativesmust-targetcommercial26080$20.24

Found by name

Things the brand already ships, searched for by name.

KeywordBandIntentSearches / moAI answers / moDifficultyCPC
grafana mcphigh-valuenavigational8.1k26$4.95
mysql mcp serverhigh-valuenavigational1.9k17$8.18
aws mcp serverhigh-valuenavigational12.1k2727$5.14
elasticsearch mcp serverhigh-valuenavigational48036$11.50
kibana mcp serverhigh-valuenavigational26020$6.03
splunk mcphigh-valueinformational1.9k92$13.97
jira mcp serverhigh-valuenavigational8.1k854$6.82
confluence mcphigh-valuenavigational6.6k554$4.97
aws mcpopportunityinformational9.9k5127$8.50
mysql mcpopportunitynavigational2.9k1$9.36
kibana mcpopportunityinformational72020$9.87
elasticsearch mcpopportunityinformational880512$10.92

Citation keywords

Questions the AI engines answer on the offer. Being the cited source here feeds the other two lanes.

KeywordBandIntentSearches / moAI answers / moDifficultyCPC
enterprise searchmust-targetcommercial1.9k12411$27.00
hybrid searchmust-targetcommercial1.6k4011$6.85
semantic search elasticsearchmust-targetcommercial88033$9.97
rag securitymust-targettransactional21038$2.04
ai agent securitymust-targetcommercial1.3k1820$32.98
ai soc analystmust-targetcommercial260403$43.30
elasticsearch cluster healthmust-targetcommercial21080$7.39
elasticsearch on kuberneteshigh-valuecommercial320911$7.65
elasticsearch kuberneteshigh-valuecommercial320914$7.65
elasticsearch raghigh-valuecommercial26029$4.80
opentelemetry elasticsearchhigh-valuecommercial11000$4.74
rag elasticsearchhigh-valuecommercial11029$8.82

Deliberately not chased: opentelemetry (74.0k), retrieval augmented generation (49.5k), elk stack (18.1k), apm tools (6.6k), root cause analysis tools (4.4k), log management (1.6k), elasticsearch jobs (390), ai incident response (140), elk consultant (110), misp integration (40). High volume, but software-buyer or definition intent off the offer.

The evidence — every query, every platform

150 real buyer queries, live-tested

Each query was asked 3 times on each of three platforms — 1350 live AI answers in total. The full engagement re-tests this exact set at 30 samples per query, the statistically stable baseline progress is measured against.

✓ n/3 brand named◐ URL ghost citation (URL cited, brand unnamed)domain competitor cited instead nobody tracked cited· not yet probed

Splunk-to-Elastic migration

19 queries · brand named 9× · competitors cited 120×
Buyer queryIntentChatGPTPerplexityAI Overviews
how to migrate from splunk to elasticsearch step by stepproblemcrestdata.aiqavi.tech
splunk to elastic migration best practicesevaluatingqavi.techqavi.tech
how to convert SPL queries to ES|QLproblemqavi.tech
splunk vs elastic security for SIEM comparisonevaluating
how long does a splunk to elastic migration takeevaluatingqavi.techqavi.techqavi.tech
splunk to elastic detection rule conversionevaluating
migrate splunk dashboards to kibanaproblembigdataboutique.comqavi.tech
splunk license too expensive what are the alternativesproblem
elastic security vs splunk enterprise security pricingevaluating
who can help with a splunk to elastic migrationbuying✓ 3/3crestdata.aiqavi.tech
splunk to elastic migration consulting servicesbuying✓ 3/3✓ 3/3bigdataboutique.com
how to validate detection rules after migrating from splunkevaluating
alert quality dropped after splunk to elastic migrationproblemqavi.tech
splunk to elasticsearch data migration toolsevaluatingqavi.techqavi.techqavi.tech
migrating siem from splunk to elastic checklistevaluatingqavi.techqavi.tech
splunk to elastic migration risks and pitfallsevaluatingqavi.techqavi.tech
keep detection coverage during siem migrationevaluating
splunk to elastic migration cost estimatebuyingbigdataboutique.combigdataboutique.com
sigma rules to elastic security detection rulesevaluating

SIEM operations & detection quality

23 queries · brand named 0× · competitors cited 15×
Buyer queryIntentChatGPTPerplexityAI Overviews
how to reduce false positives in elastic securityproblem
elastic siem alert triage processevaluating
standard operating procedure for siem alert investigationevaluating
detection rule tuning for elastic securityevaluating
how to build a detection engineering feedback loopevaluating
siem alert backlog growing faster than the team can triageproblem
siem alert noise reduction strategiesproblem
ECS normalization for siem data sourcesproblem
best consultants for elastic security siembuyingqavi.tech
how to operationalize elastic siem after deploymentevaluatingqavi.tech
what is alert triage in cyber securityproblem
what are the three types of siemproblem
elastic security onboarding data sources best practicesevaluating
siem deployed but no investigation processproblem◐ URL
measuring detection rule quality metricsevaluating
risk scoring and alert severity tuning siemevaluating
elastic security consultant for detection engineeringbuyingdevoteam.com
outsource siem tuning without outsourcing the socbuying
nis2 logging and siem requirements for enterprisesevaluating
eu data residency for siem and log analyticsevaluating
dora compliance security monitoring financial servicesevaluating
kibana dashboards best practices for socproblem
detection as code workflow for siem rulesevaluating

Cluster cost & performance

28 queries · brand named 0× · competitors cited 123×
Buyer queryIntentChatGPTPerplexityAI Overviews
elasticsearch cluster unstable at scaleproblemsematext.comsematext.com
why is elasticsearch so expensiveproblembigdataboutique.com
how to reduce elasticsearch storage costsevaluatingbigdataboutique.com
elasticsearch hot warm cold architecture best practicesevaluating
elasticsearch capacity planning guideevaluatingbigdataboutique.com
elasticsearch performance tuning consultantbuyingpureinsights.comsoftjourn.comsematext.com
elasticsearch version upgrade servicebuying
emergency elasticsearch production incident supportbuyingnextbrick.comsematext.com
elastic cloud vs self hosted cost comparisonevaluatingbigdataboutique.com
elasticsearch data retention cost optimizationevaluatingbigdataboutique.com
unbalanced node utilization elasticsearch clusterproblemsematext.com
elasticsearch queries slowing down as data growsproblembigdataboutique.com
elasticsearch cluster health check servicebuying
when to use searchable snapshots elasticsearchproblem
elasticsearch shard sizing best practicesevaluating
reduce elasticsearch infrastructure cost without losing retentionevaluatingbigdataboutique.com
elasticsearch architecture review consultantbuyingmeteorops.comsematext.comsematext.com
elasticsearch cluster keeps going yellow under loadproblem
index lifecycle management policy examples elasticsearchproblem
how many elasticsearch nodes do I actually needevaluating
gdpr compliant log retention elasticsearchevaluating
upgrade elasticsearch from version 7 to 8 safelyevaluating
breaking changes between elasticsearch versionsproblem
stuck on an old elasticsearch version how to modernizeproblem
elasticsearch snapshot and restore strategyproblem
cross cluster replication elasticsearch setupproblem
elasticsearch disaster recovery planningevaluating
elasticsearch heap and memory pressure tuningproblem

Enterprise search, RAG & MCP

24 queries · brand named 6× · competitors cited 60×
Buyer queryIntentChatGPTPerplexityAI Overviews
elasticsearch RAG production best practicesevaluating
hybrid search with vectors in elasticsearchevaluatingbigdataboutique.combigdataboutique.combigdataboutique.com
how to connect AI agents to elasticsearch safelyevaluatingqavi.tech
MCP server for elasticsearchevaluating
MCP server for kibanaevaluating✓ 3/3✓ 3/3
enterprise RAG on an existing elasticsearch clusterevaluating
vector search on older elasticsearch versionsproblembigdataboutique.combigdataboutique.com
AI agent tool calling security best practicesevaluating
least privilege access for AI agents in the enterpriseevaluating
RAG prototype works but cannot go to productionproblem
who builds enterprise search on elasticsearchbuyingsematext.compureinsights.com
elasticsearch relevance tuning consultantbuyingelasticsearch.expertpureinsights.compureinsights.com
semantic search implementation for company knowledge baseevaluating
connect internal tools to AI agents with audit trailevaluating
is MCP safe for enterprise useproblem
build vs buy enterprise RAG platformevaluating
typo tolerant search elasticsearch ecommerceproblem
governed tool access for LLM agentsevaluating
use AI features without rebuilding the whole elastic environmentevaluating
kibana api automation examplesproblem
elasticsearch relevance tuning best practicesevaluatingbigdataboutique.combigdataboutique.com
bm25 vs vector search when to use whichproblem
elasticsearch for product search conversionevaluating
search analytics measure zero result queriesproblem

AI security investigation

14 queries · brand named 0× · competitors cited 0×
Buyer queryIntentChatGPTPerplexityAI Overviews
AI security investigation tools for SOC teamsevaluating
AI assisted alert triage with human in the loopevaluating
automate security investigations with AI safelyevaluating
AI SOC analyst tools comparisonevaluating
security investigation with evidence chain and audit trailevaluating
can AI replace SOC analystsproblem
AI copilot for security operations elasticevaluating
how to keep AI investigations auditable for complianceevaluating
private deployment AI security toolsevaluating
enrich siem alerts with threat intelligence automaticallyevaluating
MISP integration with AI investigation workflowproblem
reduce mean time to investigate security alertsproblem
integrate misp threat intelligence with elastic siemevaluating
enrich alerts with threat intel indicators automaticallyevaluating

Observability

12 queries · brand named 0× · competitors cited 29×
Buyer queryIntentChatGPTPerplexityAI Overviews
correlate logs metrics and traces in elasticsearchevaluating
elastic observability implementation partnerbuyingqavi.techelaxtra.comnextbrick.com
reduce observability data costs elastic stackevaluatingsquareshift.co
opentelemetry with elastic stack setupproblem
incidents still hard to locate despite full loggingproblem
logs ingested but no one can find root causeproblem
elastic apm vs datadog for enterpriseevaluatingbigdataboutique.combigdataboutique.com
observability pipeline cost out of controlproblem
service map and trace correlation kibanaproblem
consolidate monitoring tools into elasticevaluatingbigdataboutique.com
manage kibana saved objects across spacesproblem
monitor elasticsearch cluster health alertsproblemsematext.com

Hiring & engagement

14 queries · brand named 0× · competitors cited 148×
Buyer queryIntentChatGPTPerplexityAI Overviews
hire an elasticsearch consultantbuyingmeteorops.compureinsights.comsematext.com
elasticsearch contractor vs full time hireevaluatingqavi.tech
interim elasticsearch architect for migration projectbuyingnextbrick.combigdataboutique.com
how much does an elasticsearch consultant costbuyingelasticsearch.expertmentorcruise.compureinsights.com
best elasticsearch consulting firmsbuyingpureinsights.comsematext.comsematext.com
elastic certified consultant in europebuyingdevoteam.comnextbrick.com
elasticsearch expert for a short term projectbuyingsoftjourn.combigdataboutique.com
outsource elasticsearch cluster managementbuyingmeteorops.comsquareshift.co
cannot hire elasticsearch engineers fast enoughproblemmeteorops.com
independent review of elasticsearch architecture directionbuying
elastic stack managed services vs consultingevaluatingmeteorops.compureinsights.com
siem engineer contractor for elastic securitybuying
staff augmentation for elastic projectsbuying
set architecture standards before new engineering hires joinevaluating

Vendor selection

16 queries · brand named 0× · competitors cited 249×
Buyer queryIntentChatGPTPerplexityAI Overviews
best elastic partners for enterprise projectsbuyingsquareshift.coelaxtra.comcrestdata.ai
elasticsearch consulting companies comparisonbuyingnextbrick.comsematext.compureinsights.com
boutique elasticsearch consultancy vs big system integratorbuyingsoftjourn.com
elastic implementation partner for financial servicesbuyingelaxtra.comcrestdata.ai
elasticsearch consultant for healthcare enterprisebuyingqavi.techsematext.combigdataboutique.com
what to look for in an elasticsearch consulting firmevaluatingnextbrick.comsoftjourn.compureinsights.com
questions to ask an elastic siem consultant before hiringevaluatingsquareshift.co
elasticsearch consulting for manufacturing companiesbuyingmeteorops.comsoftjourn.compureinsights.com
elastic stack experts for aerospace and defensebuyingqavi.techqavi.tech
fixed scope elasticsearch assessment engagementbuyingbigdataboutique.commeteorops.com
elastic consulting company in europebuyingdevoteam.comelaxtra.comelaxtra.com
elastic gold partner vs independent consultancyevaluatingelaxtra.combigdataboutique.com
red flags when hiring a data platform consultancyevaluating
fixed price vs time and materials for platform consultingevaluating
how to scope an elasticsearch health assessmentevaluating
reference questions for security consulting vendorsevaluating
Competitive intelligence — SEO & AI

Who wins your buyers' answers instead

We tracked 20 competitors discovered from live search results in your category. Two scoreboards: who the AI engines cite on your buyers' queries, and how deep each competitor's classic SEO footprint runs — organic traffic, page-one rankings, and backlink authority.

AI citation leaderboard

Citations across 1350 live answers to your buyers' queries. Tocharian OÜ: 15 named.

bigdataboutique.com124 citations
qavi.tech104 citations
pureinsights.com72 citations
nextbrick.com69 citations
crestdata.ai49 citations
meteorops.com45 citations
sematext.com43 citations
mimacom.com36 citations
oktopeak.com32 citations
squareshift.co26 citations
devoteam.com24 citations
softjourn.com24 citations

Sources the engines trust in your category

Non-competitor domains cited in the same answers — the places a citation-building program targets.

No untracked source domains recorded in this probe.

CompetitorEst. monthly trafficBacklinksReferring domainsPage-one keywordsAI citations
Tocharian OÜ
tocharian.eu
044015 named / 12 URL
devoteam
devoteam.com
569.7k43.8k 5.3k762 24
sematext
sematext.com
70.7k42.3k 3.5k998 43
mentorcruise
mentorcruise.com
49.8k44.2k 3.3k998 24
signitysolutions
signitysolutions.com
33.4k11.6k 2.4k18 0
dev
dev.co
15.9k15.0k 1.5k62 0
softjourn
softjourn.com
3.6k5.9k 2.2k313 24
prosperasoft
prosperasoft.com
2.7k2.3k 295110 0
inexture
inexture.com
87014.9k 4104 3
meteorops
meteorops.com
835600 21752 45
bigdataboutique
bigdataboutique.com
8116.9k 80698 124

The 4 backlinks you do have are hurting, not helping

Tocharian's entire backlink profile is 4 links from 4 domains, all spam-scored 60–70 by the link index — including a link-selling anchor naming tocharian.eu directly. Meanwhile the tracked field averages tens of thousands of links. Cleaning this up and earning even a handful of real citations from the trusted-source list above changes the authority picture materially.

See the full picture — and the plan

This preview was built from public data alone. The full engagement opens with the complete technical audit and a statistically stable citation baseline, then a 90-day sprint measured against the exact queries in this report.

Talk to DockeryAI