More enquiries. More proposals. More closed deals.

Go-To-Market Engineering, run by people who have carried a quota. Measured on closed revenue.

Prepared for

Luke Aizimaiti AbulaitiTocharian OÜ, tocharian.eu

From

Byron HudsonFounder, DockeryAI

Enterprise-grade sales and marketing, run for specialist firms.

Byron Hudson, founder

Part of the team that sold Thoughtonomy to Blue Prism for $100M, as VP Sales Americas
SVP and GM, Blue Prism Cloud, SS&C Blue Prism
SVP and GM Americas, OpenDialog AI
25 years Enterprise Sales and AI Experience

DockeryAI

Strategy: who your best customers are, what they need to hear, which accounts are worth winning
Presence: a website and content that Google and the AI engines recommend
Pipeline: target accounts contacted by phone and email, meetings booked, every enquiry followed up
Proof: reported monthly in enquiries, proposals and won work

Not an agency, not a software platform, not a lead-generation firm.
One system that does all three, measured on the work you win.

02 / 12

First, your business.

01

How does work find you today?

Referrals, the Elastic network, LinkedIn, job boards. And how many enquiries actually came in last quarter.

02

Which engagements do you want more of?

Migrations, SIEM operations, cluster cost, RAG and MCP work, hire-bridging. And which of them pays best.

03

What would a good six months look like?

Enquiries a month, the size of engagement worth having, the markets you want them from, and where AttackTrace is going.

03 / 12

Your buyers research you before they call. Now they ask ChatGPT as well.

900M

people use ChatGPT every week. A year ago it was 400M.

OpenAI, reported by TechCrunch, 27 February 2026

94%

of business buyers now use AI while deciding who to hire.

Forrester Buyers' Journey Survey, 22 January 2026

8%

of searches end in a click to a website when an AI answer appears. 15% when there is none. Half the clicks are gone.

Pew Research Center, browsing data March 2025

The AI names two or three firms and stops. Whoever it names gets the call.

04 / 12

Until now there were two options.
Neither was built for a firm like yours.

Option one

Buy the software

Tools that need time you do not have, with no strategy behind them. They sit unused while the market moves.

Option two

Hire an agency

A standard playbook re-badged for you, one channel at a time, priced for a larger company. Measured in activity, not in work won.

There is now a third option, built for specialist firms. It is why DockeryAI exists.

05 / 12

One strategy. Four connected systems. Measured as one.

Every part is built from your plan and checked against it, so nothing drifts from what your buyers actually need to hear.

1

StrategyBizPlan

Who your best buyers are, what they need to hear, the accounts worth winning, and the numbers we are judged on.

→

2

Found in Google and AI answersGEO Command Center

The questions your buyers ask, the pages that win them, and the citations that make the engines recommend you. Tracked monthly.

→

3

A website built from the strategyWebsite Builder

A high-quality site, page by page, so every visit lands on the answer the buyer came for and leads to an enquiry.

→

4

Content and outreach in your voiceSynapse

Finds what matters to your buyers right now and turns it into articles, posts and outreach, every week, without you writing it.

The monthly numbers feed back into the strategy

06 / 12

We define who buys, reach them directly, then automate what has proven to work.

1 · Four weeks

Strategy Sprint

Who buys, why you, where they look, what to say, and the numbers.

2 · Month to month

Growth Engine

Pages, content, and your target accounts contacted by phone and email. Measured in meetings.

3 · Once a play has produced

Automation

The plays that produced, run by AI: qualification, enrichment, follow-up, attribution.

4 · Days a month

Advisory

Senior oversight as the numbers move.

Built in this order so nothing is automated before it has worked. Measured in leads, meetings and revenue.

07 / 12

We asked your buyers' questions 1,350 times. This is who the engines named.

15

answers named Tocharian, for work found on GitHub

bigdataboutique.com

124

qavi.tech

104

pureinsights.com

72

nextbrick.com

69

tocharian.eu

15

No competitor owns these questions yet. The most-cited appears in fewer than one answer in ten.

08 / 12

Six pages, each built for a buyer who is already searching.

1

Splunk to Elastic migrationSecurity teams leaving Splunk

2,600 searches a month, difficulty under 4, $20 a click. The page your rivals get cited for most.

2

Elasticsearch consulting and supportPlatform and SRE leads

2,000 a month, $44 a click. The page every cited competitor wins on. Missing from your site today.

3

Elastic SIEM, run for youSOC leads with an alert backlog

6,200 a month and the highest-value clicks in your market, $107 to $140. AttackTrace is the proof.

4

One page per MCP server you publishAI engineering leads

74,000 a month searched by product name. Your only AI mentions today come from these, via GitHub.

5

OpenSearch vs ElasticsearchBuyers choosing a platform

5,200 a month, difficulty 5. The decision point where a consultant is engaged.

6

Search, RAG and hybrid search on ElasticAI teams stuck before production

4,700 a month and 170 AI answers the engines cite a source for. Be the source.

09 / 12

Four meetings with new customers in month one. One of them a top-five UK developer.

Before

Every job came by referral

A specialist contractor with landmark projects and no way to reach the buyers who had never heard of it. Not named in a single AI answer.

What we did

Strategy, a new website, pages for the buyers' questions, content in the founder's voice, and outreach to 100 named accounts. Live in five weeks.

4

new-customer meetings in month one, including a top-five UK developer

5 weeks

to the first enquiry for a new project

3

customer projects to bid by the end of month two

30/ 30

AI answers naming the business on its top buyer question, cited across every major AI platform

"Completely transformed our business in just a couple of months. We are already meeting with new clients who didn't know we existed."

Tom Ford, Managing DirectorRe-booked for the full 90-day engagement

10 / 12

Month one: the Strategy Sprint. Four weeks, half a day a week of your time.

The four weeks

Week 1 Your wins, your buyers, your numbers.
Week 2 Who buys from you, and why.
Week 3 Where they look, and what to say to them.
Week 4 The numbers and the 90-day plan.

The eight deliverables

Your go-to-market strategy, written down
Who buys from you, and what drives them
What to say to each buyer
Where to reach them
The signals that show an account is ready
Your 100 target accounts, ranked by those signals
The numbers: enquiries, proposals and wins needed
The 90-day plan

After the Sprint

Month 2 onward Pages, content and outreach, measured in meetings.
Once something works It is automated, so it keeps working.
Every month The agreed numbers, reported.

The eight deliverables, or you do not pay for the Sprint. Three ways to work together follow.

11 / 12

Three ways to win more work. Pick the outcome you want first.

Option 1

More enquiries

£1,500a month

Your optimised website, up to 30 pages, and access to every platform

AI builds the eight deliverables from month one; you confirm each one
Search and AI visibility on every page, measured monthly
Then you run it yourself, on your platforms

Option 2

More proposals

£3,000a month

Everything in option 1, plus a senior revenue leader beside you, a day or two a month

Months 1 to 3: working sessions to build your plan together, and sales-process training for your team
From month 4: a monthly revenue review: pipeline, proposals and win rates against the agreed numbers
Live-deal coaching and next month's plays, agreed each review

Option 3

More closed deals

£5,000a month

Your entire marketing programme, fully managed

Everything in option 2, run for you
Your target accounts contacted, meetings booked
A guaranteed number of leads a month

12 / 12