Three questions, answered from measurement and published prices: how skylinefirestopping.com compares with the competitor sites measured for the Tocharian look-up; what a $10,000 / £8,000 website actually includes from real agency packages; and what it would cost to buy everything Skyline received, piece by piece, at 2025–26 market rates. Every number links to its source.
Same probe on every site (real browser, desktop and iPhone 13, 23 August 2026): load time, bytes transferred, readable text, images without alt text, JavaScript errors, forms and click-to-call links, structured data, llms.txt, page count.
| Site | Load | Transfer | Rendered text | Images / no alt | JS errors | Forms / tel | Structured data | llms.txt | Pages |
|---|---|---|---|---|---|---|---|---|---|
| skylinefirestopping.com | 1.07 s | 35 KB | 6,142 (10,156 without JS) | 21 / 2 | 0 | 1 / 4 | Organization, WebSite, WebPage, VideoObject, ImageObject | yes | 32 |
| bigdataboutique.com | 1.70 s | 334 KB | 10,250 | 88 / 9 | 0 | 1 / 0 | WebSite, Person, Service, FAQPage | yes | 410 |
| qavi.tech | 0.40 s | 1,082 KB | 6,955 | 94 / 0 | 0 | 0 / 7 | Organization, Place, Offer | yes | small |
| pureinsights.com | 1.97 s | 1,032 KB | 3,856 | 20 / 6 | 1 | 1 / 0 | WebPage, Breadcrumb (no H1) | yes | Elementor |
| nextbrick.com | 0.67 s | 700 KB | 1,551 | 21 / 0 | 0 | 0 / 1 | Organization, WebSite | yes | 880 |
| crestdata.ai | 2.20 s | 2,010 KB | 5,454 | 49 / 19 | 0 | 4 / 0 | Organization, FAQPage (no H1) | yes | WordPress |
| meteorops.com | 1.40 s | 898 KB | 12,447 | 22 / 2 | 0 | 0 / 0 | Organization, Service | yes + agents.md | 657 |
| sematext.com | 0.85 s | 619 KB | 7,206 | 16 / 16 | 1 | 0 / 0 | WebPage, Breadcrumb | yes | large |
| mimacom.com | 1.61 s | 675 KB | 3,203 | 28 / 0 | 1 | 0 / 0 | none | no | 904 |
| oktopeak.com | 1.18 s | 3,307 KB | 16,033 | 45 / 5 | 1 | 1 / 0 | Organization, FAQPage, AggregateRating | yes | small |
| squareshift.co | 1.65 s | 1,945 KB | 3,793 | 78 / 1 | 0 | 1 / 0 | Organization, FAQPage, Article | yes | Wix |
| tocharian.eu (prospect) | 1.23 s | 83 KB | 10,164 (75 without JS) | 0 / 0 | 0 | 0 / 0 | Organization, SoftwareApplication | no | single page |
Eighteen live agency pricing pages were read. The pattern is consistent across the UK and US.
| Item | At $10k / £8k | Evidence |
|---|---|---|
| Pages | 5 to 15 | Nextiny $8k for 5, $12k for 15 · Thrive $7,500 for 5 · Lounge Lizard $7–20k for 8–15 · Expertsure UK £3–8k for 5–10 |
| Design | Customised theme, not built from scratch | Thrive's $7,500 tier is "templated"; B2B specialists start higher: Bop Design from $25k, Digital Silk $10k minimum, Kanuka $13k "small" |
| Copywriting | Usually extra or client-supplied | NewMedia +$2–6k · Thrive $300/page · Media Village UK excluded at £5–10k |
| SEO | Title and meta tags; sometimes Search Console and Analytics set-up | Thrive "meta + title tags only"; eSEOspace the one package with schema; SEO retainers sold separately at $750–3,500/month |
| Structured data, llms.txt, AI-crawler readiness | Absent | Schema in one of eighteen packages; llms.txt in none; AEO sold separately at $1,000–12,000/month (310 Creative, WebFX) |
| Lead capture | A contact form | CRM integration excluded at £5–10k (Media Village), or one tier up (Comrade $799/month, Kanuka $19k) |
| Blog | Rarely set up; never written | Absent from Thrive, Lounge Lizard, NewMedia; Nextiny ships posts only inside the $500/month HubSpot plan |
| Video, lead magnets, founder content | Not included | Founder video averages $3,185 (Advids); a written and designed guide about $3,000 (Stellar Content) |
| After launch | Hosting and care plan billed monthly | Thrive $127/month · eSEOspace $50 + $250/month · UK care plans £39–£385/month (Inspirable, WP Buffs, SiteCare) |
| Client publishing workflow | Not offered | No package sells "request a page, approve it, publish it"; the nearest are proofing tools at $50–$400/month (BugHerd comparison) |
| Capability | Skyline (DockeryAI) | $10k website | Competitor sites (best of ten) | Bought separately (typical) |
|---|---|---|---|---|
| Strategy underneath: buyers, message, target accounts, numbers | Yes, the plan everything is built from | No | Not visible | £10,000–£15,000 sprint |
| Design exploration before build | Three design directions, shortlisted, refined | 2–3 revision rounds on one theme | — | Inside custom builds from $25k |
| Pages, written | 32, copy included, every claim traceable to the brand documents | 5–15, copy extra | Varies; thin text on several | £150–£500 per page for copy |
| A page per buyer question | Yes (resources, guides, gateways, certified-vs-generalist) | No | One cited service page each | £1,100–£4,400 per landing page |
| Readable without JavaScript, llms.txt, AI-crawler policy, structured data | Yes, all four | No | llms.txt on 9 of 10; crawler policy on 2 | AEO set-up $1,500–$5,000; retainer $1,000–$12,000 / month |
| Monthly measurement: rankings, pages, traffic, AI citations against a baseline | Yes, in the portal | No | Not visible | Rank tracking $103–$224; AI tracking $29–$499; dashboards $64–$159 / month |
| Lead capture on every call to action, with consent rules | 17 capture points, honeypot, regional consent, notifications | Contact form | Form; MeteorOps has an agent endpoint | CallRail $50–$215 / month; CRO set-up £1,500–£3,000 |
| Leads inbox with status and source | Yes | No | — | Pipedrive $14 + LeadBooster $32 / month |
| Founder video with transcript; downloadable guides | One video, four guides | No | Testimonials, no video | Video ~$3,185; guide ~$3,000 each |
| Blog written and published in the owner's voice | Synapse, delivered to the live site | No | Blogs exist; quality varies | $400–$1,200 per 1,000 words; $5–10k / month retainers |
| Social and LinkedIn posts in the owner's name | Synapse | No | — | $2,000–$5,500 / month |
| Target-account outreach by phone and email, meetings booked | 100 accounts, 4 meetings in month one | No | — | £4,000–£8,000 / month |
| Client can edit text and images, with version history and restore | Yes, locked fields protected | CMS log-in | CMS | Webflow $25–$39; HubSpot Content Hub $20–$500 / month |
| Client can request a page, approve the brief, publish it live | Yes | No | No | Nothing equivalent; proofing tools $50–$400 / month plus agency build $1,500–$6,000 per page |
| Publishing gates: credentials, claims, copy style, accessibility, mobile fit, links, titles, sitemap, robots | Every publish | No | No | Accessibility audit $1,250–$2,750; claims review enterprise-only; technical audit $500–$2,499 |
| Indexing duty: Search Console verification, sitemap ping, IndexNow on every publish | Yes | Sometimes GSC set-up | Unknown | Inside technical audits $500–$1,500 |
| Immutable releases with rollback; staging | Yes | No | — | Care plans $79–$435 / month offer staging on the top tier |
| Asset library with tags and alt text | Yes | No | — | Canva $25; Cloudinary $89–$99 / month |
| Design rounds, site map, meetings, deliverables, team access for the client | Yes (My Project) | No | — | Proofing and PM tools $50–$400 / month |
A bill of materials for exactly what Skyline received, priced at the typical 2025–26 rate for each component. Ranges are low-to-typical; premium providers sit above them. Sources are the same research passes cited throughout.
| Component delivered to Skyline | Market price | Basis |
|---|---|---|
| Go-to-market strategy: positioning, messaging, buyer map, 100 target accounts tiered by intent, funnel numbers, 90-day plan | £10,000–£15,000 | Fletch PMM $20k at this revenue band, Aventi $19k, Inflection £10k+ |
| Custom website, 32 pages, fully written, three design directions explored first | £25,000–£45,000 | Bigfork £8–25k for a lead-gen site plus copy at £150–£500 × 32 pages; Clutch avg $38k; B2B specialists from $25k |
| AI-citation engineering: per-question page architecture, structured data, llms.txt, crawler policy | £3,000–£8,000 | 310 Creative audit $1,500–$5,000 plus entry set-up; Gushwork llms.txt from $699/month |
| Founder video edited, poster, transcript, VideoObject schema | £1,500–£2,500 | Advids avg $3,185 |
| Four downloadable guides (Behind the Wall and three more), written and designed | £6,000–£9,000 | Stellar Content ~$3,000 each |
| Conversion set-up: 17 capture points, consent rules, notifications, click-to-call | £1,500–£3,000 | CRO set-up projects; CallRail tooling |
| Accessibility, mobile-fit and claims review before launch | £1,000–£2,500 | Accessible.org $1,250–$2,750 (claims review has no SMB product) |
| Technical SEO set-up: Search Console, sitemap, IndexNow, canonicals, link checks | £500–£2,000 | RankAI $500–$1,500; SEO.co $2,499 |
| Baseline measurement: 150 buyer questions across three AI engines, re-asked monthly | £1,200–£5,800 | GEO audits $1,500–$7,500 (LLMReach) |
| One-off total | £50,000–£93,000 | Rounded: £45k–£95k |
| Component running for Skyline | Market price / month | Basis |
|---|---|---|
| SEO: technical, content, links | £1,500–£5,000 | Ahrefs survey, Targeted SEO UK |
| AI-search visibility: pages, citations, monthly re-measurement | £2,500–£8,000 | WebFX, 310 Creative |
| Blog and content in the founder's voice | £2,500–£8,000 | Windmill Growth 2026 $5–10k retainers; $400–$1,200 per 1,000 words |
| Social and LinkedIn in the founder's name | £2,000–£5,500 | Foundera |
| Target-account outreach by phone and email, meetings booked | £4,000–£8,000 | Sentrama, Air Marketing |
| Portal equivalent as software: CMS, rank and AI tracking, lead inbox, analytics, asset library, care plan | £260–£600 | Software-only stack, see section 5 |
| Lead handling and follow-up, monthly reporting in enquiries, proposals and won work | £500–£2,000 | Inside growth retainers (Whitehat, Directive) |
| Monthly total, before senior oversight | £13,000–£37,000 | Typical midpoint about £20,000; a fractional CMO or CRO adds £6,000–£13,000 |
What a firm would pay, per month, to assemble the portal's capabilities itself: CMS with visual editing and version history; rank and AI-citation tracking; lead capture and inbox; blog production; analytics dashboards; asset library; care plan with edits; page builds on request.
| Scenario | Low | Typical | What is in it |
|---|---|---|---|
| Software only, the firm operates it | ~£260 / month | ~£600 / month | Webflow or Storyblok; SE Ranking or Ahrefs; Otterly or Peec; Pipedrive + Tally; Jasper or Writesonic; GA4 or Databox; Canva or Cloudinary; Inspirable or WP Buffs |
| Done for you, four posts a month | ~£640 / month | ~£2,800 / month | Same tools plus managed writing at $150–$800 a post |
| Each new page on request | £370–£2,200 | £1,100–£4,400 | Convertri, Apexure 2026 guides |
Even the typical software stack leaves the owner operating eight tools and writing the content; nothing in it measures AI citations against a baseline of the buyer's own questions, gates a publish on credentials and claims, or lets the client approve a brief and publish the page. Those have no off-the-shelf equivalent at any price found.
tocharian-site-quality-comparison.md.